3 Ways Custom Graphics Can Enhance The Event Experience
Updated: Feb 15, 2022
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If you’re looking to host an event in Denver or anywhere else in the state of Colorado, Harmonic Media is here to help make the experience an unforgettable one for all who attend. Many people may not be aware of the important role custom graphics play at live events. From helping everything run more smoothly to setting the overall vibe — it’s all about the customization.
There are a wide array of live events that serve as opportunities to help get your brand the recognition it deserves. Getting ahead of the competition means getting out there. You handle the planning and we call dibs on the printing. As a business owner, you should consider hosting one (or more) of the following types of live events.
You’ll also want to take advantage of events and venues that already garner large crowds. Finding a way to professionally brand the space with custom graphics can be brilliant and ballsy, which are two things Harmonic Media loves to be. Here are a few venue ideas to get those creative wheels spinning.
Check out this awesomely clever, custom graphic photo prop we produced for the Broncos stadium for a UCHealth ad campaign. Click Here For More
How effective your event and marketing efforts will be at driving new business (while building brand recognition and loyalty) is highly dependent on the presentation. As a brand, you can’t just play the part of industry expert — you need to look the part.
Thankfully, Harmonic Media knows how to deliver the V.I.P. (Very Important Print) treatment to all of our clients. Here are just a few ways we implement custom print techniques and graphics to make sure your event gets rave reviews and leads to customer acquisitions.
1. Be The Cool Brand On The Block - and Beyond
Getting your brand seen…get creative. From walls to ceilings to floors, everything is your canvas! Finding creative ways to display signage will draw more attention to your brand and can even be used to “transform” a standard venue into a unique, experiential environment. Stair graphics. Elevator wraps. Three-dimensional installations. If you can imagine it at your next live event, Harmonic Media can make it happen. Displaying your brand in a professional, strategic, and freakin’ awesome way will extend your visual ownership and keep your business top of mind for guests long after the event has ended.
Pro tip: You’ll also want to embrace the basics. Wall murals, step and repeat banners, digital signs, and custom decals can be found at almost every single event. And for good reason. They have a track record for getting the job done. Originality is great but there’s no shame at all in sticking to what works.
The main takeaway of this first point is that incorporating custom graphics at live events allows you to add a personal element. Using your brand colors, logos, and key messaging will result in the captive audience associating your business as a cool and worthy collaborator.
2. Be Known As A Smooth Operator
Signage plays an important role at an event, giving your guests the directions and information they need to properly navigate the unfamiliar space. The last thing you want is for attendees to get lost or to be uninformed about the schedule. The goal should be to create a welcoming, positive, and immersive experience.
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Forget about taping arrows on the floor or hanging paper signs on the wall that say, “conference this way.” You want to showcase your professionalism and level of expertise. Custom printed floor graphics, banners, and posters are the best way to lead your guests (and your business) in the right direction. Take it one step further and brand the directional signage. Just make sure the messaging is clear and legible.
3. Be The Cause of FOMO
Custom graphics can be an absolute game-changer. It sets the scene and has a direct impact on the overall vibe of the atmosphere. The colors and visuals you incorporate throughout the space have the ability to improve your guests’ moods. So don’t overlook the fact that you can be taken seriously while allowing people to have a seriously good time. If you want your event to be successful, it must be fun for everyone attending it.
According to hospitality industry research, signage and décor are the second most important requirement for overall event success and satisfaction. Only service quality surpasses them.
Create hashtags for people to post videos and pics, inviting others to get a sneak peek at what’s going on at your event. Design interactive props. Incorporate jokes, contests, even crafts. Explore guerilla marketing tactics or consider ways to combine sounds or even scents with your innovative visual displays. We’ve all heard the saying go big or go home, but at Harmonic Media we prefer to go big and go live.
Event Planning Is All About Prioritizing
Without a doubt, custom graphics should be at the top of your event planning to-do list. After securing the right venue and filling it with guests, your event’s look and feel is critical for ensuring your guests have a positive experience.
At Harmonic Media, we have a great love and appreciation for the event process. From the planning to the printing to the oohs and aahs caused by the final product. The question is, what are you waiting for? Let’s get this party started!