Jeep on the Rocks
A lesson in how to respect the space while using it to work for your needs.
Another example of our collaborative efforts is the annual graphic design work we do for the Jeep on the Rocks event at Red Rocks Amphitheater in Morrison, Colorado. It is arguably the best venue in the world to attend a concert at, and it was an extreme privilege to show our talents to dress it up for this amazing event. Working with Jeep’s exclusive experiential marketing firm, Experience Six, we pulled off some impressive branding at the venue. We started with some branded, dye-sub flags and tent tops and coupled that with giant stage and speaker banners along with entry and sponsor banners.
One of the most interesting pieces of this project was the brick wrap vinyl that was applied to the textured bricks throughout the venue. This was no small task on the approval side, but once we were able to get them up, everyone was very impressed! We used this same material on the face of the stairs to create a mural at the proper vantage point. While the branded pieces and brick wraps were stunning, the cake topper was blasting 200-foot logos onto the rock sides that hug the seating area. Working with our lighting team, we were able to broadcast the events and bank logos to the rock. Very impressive!