DIA Wish You Were Here
We created a life-sized postcard campaign to celebrate DIA's 20th anniversary!
One of our most exciting custom, creative fabrications to date was consulting and collaborating on Denver International Airport’s 20th anniversary rebranding initiative. During DIA’s anniversary campaign, Harmonic Media designed large-scale representations of Colorado’s most beautiful, vibrant attractions. Located throughout the airport, DIA visitors had the chance to interact with these life-sized “postcards” and experience what it’s like to be a Coloradan. Travelers were encouraged to snap a pic and upload it to social media with the hashtag #DEN20. Check it out on Twitter and Instagram!
#DEN20 – PROJECT HIGHLIGHTS
Creative fabrications included aspen trees, canoes, boulders, snow drifts, and even a real ski lift from Colorado’s own Loveland Ski Resort
Formats include dye-sub backdrops on a frame system with background hero shots of Colorado