Global Running
Day Activation
An activation built for movement, community, and a whole lot of running.
A Collaborative
Sprint to the
Finish Line.
When Zappos approached us with their vision for Global Running Day, we knew we were in for something special. The mission: celebrate one of their top-performing brands, HOKA, and collaborate to create an experience that connected runners, the community, and product in a memorable, energetic way.
This project was built on true partnership. Working closely with the Zappos team, we concepted and designed an event environment that felt fun, branded, and full of movement. Together, we shaped an experience that celebrated running culture while giving HOKA’s newest shoe line the spotlight it truly deserved.
Live experiences bring brands off the shelf and into real life. They build connection, spark excitement, and create the kinds of moments people talk about long after the event wraps. This activation for Zappos, Hoka, and Cooldown did exactly that! Amplifying the products, celebrating a community, and giving guests something unforgettable.
