Budlight NFL PARTNER Summit
Creating a polished and engaging environment for a summit.

setting the stage for a memorable summit.
When Genesco Sports Enterprises set out to create a standout Bud Light NFL Partner Summit at Empower Field at Mile High, they entrusted Harmonic to transform the space into a fully branded, immersive experience. Together, we brought Bud Light’s personality to life, leaving a lasting impression on attendees and elevating the event to new heights.




Genesco Sports Enterprises needed a partner to design, produce, and install cohesive Bud Light-branded graphics for the rented spaces at Empower Field. The goal was to create a polished and engaging environment that showcased Bud Light’s NFL partnership while setting the stage for a memorable summit. The result was a visually stunning environment that set the tone for the Bud Light NFL Partner Summit.


Attendees were immersed in a cohesive branded space that celebrated the partnership between Bud Light and the NFL, creating a dynamic and memorable experience for all. Working with Genesco on this project was a fantastic opportunity to showcase our ability to blend creativity, quality, and efficiency. Together, we transformed Empower Field into a vibrant hub for connection, collaboration, and celebration.
